Pediatric practices are facing unique challenges in today’s world due to COVID-19. From fear to confusion, patients who need care are increasingly avoiding routine visits and vaccination appointments. We provide campaigns and toolkits that you and your practices may utilize to reach families and communicate best health practices while addressing fear and continuing to share expertise.

 

Social Media Marketing for Medical Practices Webinar

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AAP #CallYourPediatrician Campaign

Using humor and real-world conversations, AAP has launched the #CallYourPediatrician campaign, which aims to reach parents with timely reminders that going to the pediatrician, even during COVID-19, is important and safe. Click on the campaigns to find everything you need to share on your own platforms and networks including sample texts, videos and photos sized for Facebook, Instagram, Twitter, LinkedIn and Pinterest.

All posts should include the hashtag #CallYourPediatrician. Here is an example of the available material:

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Back-to-Office Graphics Toolkit

This toolkit is meant to provide pediatricians with easy to use resources to reach out to families. It includes social media graphics for Twitter, Facebook, Instagram with pertinent information on well child visits, vaccines, and more in English, Spanish and Vietnamese.  Feel free to edit and use these material for your practices.

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Checkup Posters By Age Group

Resource Shared by Brian Bowman, MD, PhD

Please feel free to download, share, print, or publish these, with your own logo if desired. Please do not charge others to use them. These are Dr. Bowman’s intellectual property that he is making available to everyone in the pediatric community. If you decide to make content changes, please do so gently and thoughtfully.

Each poster has versions in Spanish and English.

  • Simple means that the wording is softer, less jarring.
  • Complex means that “scarier” words are used to describe conditions for which we screen.
  • Click on the thumbnail image to preview each poster.
  • Each zipped download includes a high-resolution JPG file (which should serve for most uses), and an Adobe Photoshop file.

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